During a time when Canadians' appetite for digital services continues to increase, RBC and Plaid are pleased to announce a new data access agreement that will empower RBC clients with the option to share their financial data securely via a direct application programming interface (API) with the thousands of apps and services of their choice on the Plaid data network. This new API connection delivers a seamless user experience and eliminates the reliance on credential sharing, resulting in increased security and better protection of clients' privacy.
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In fact, RBC's partnership with Plaid, an API-first company, will significantly eliminate the reliance on credentials when sharing financial information in Canada. This additional layer of protection is timely, as privacy is a high priority right now with the rise of fraud attempts during the pandemic. According to RBC's 2022 Fraud Prevention Month Poll, 48% of respondents say fraudsters have increasingly targeted them since the start of the pandemic, compared to 22% in 2021.
"Millions of Canadian consumers will benefit from the ability to manage their everyday finances seamlessly, securely, and with confidence," said Ginger Baker, Head of Financial Access at Plaid. "We are excited that Plaid's agreement with RBC can serve as a template for future similar agreements in Canada. Plaid is committed to expanding the positive impact of digital financial services to consumers, so we are also thrilled to announce Plaid's first office in Canada, located in the growing fintech community of Toronto, to further these efforts."
Plaid's data connectivity solutions help customers easily and securely connect to the company's network of more than 6,000 fintech applications, including nine of the top 10 most downloaded fintech apps from Android and the App Store. With these tools powered by Plaid, consumers can access various financial wellness applications.
"Not only do RBC clients gain secure access to the broad suite of apps and services on the Plaid data network, but they will also have more control over the data that is shared," added Tilton. "With this secure and reliable integration, consumers will only need to share what's essential to gain the benefits from the particular app they're using."
This new industry partnership is a demonstration of both companies' long-standing commitment to add value, enhance security and create peace of mind for clients as they manage their finances digitally.
RBC clients also benefit from a wide range of RBC's digital security tools like PIN on Mobile, ID Verification, 2-Step Verification, Card Lock, two-way fraud alerts and fraud monitoring, in addition to the RBC Digital Banking Security Guarantee.
