How to avoid stupid mistakes in customer relationships

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04/07/2022 article
Michael Ruckman Senteo (USA) Founder and President

Almost every day, I hear scandalous stories of businesses that have treated customers poorly, and with the ease of disseminating information today, it seems customers have no problem leveraging the internet to tell their story and get revenge. Airlines, banks, telecoms, restaurants, hotels, supermarkets – they are all under attack publicly, and it is hard to ignore that they all have a problem managing customer relationships. In fact, a lot of the stories that I hear make absolutely no sense if there is any goal of forming long-term relationships with customers.

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