BMO InvestorLine to work with Rumble Gaming’s roster of nearly 600 affluent e-sports athletes, gamers and creators to provide tailored financial education to help manage their careers and earnings.
Rumble Gaming, a leading global e-sports talent agency and media company, announced a first-of-its-kind partnership with BMO InvestorLine Inc. to develop financial literacy initiatives tailored to Rumble’s affluent professional e-sports athletes, gamers and creators.
Rumble and BMO InvestorLine will collaborate on content, live Q&A sessions and a Finance for Gamers newsletter to help Rumble’s clients manage their earnings and wealth. Rumble clients will also benefit from BMO’s Bank at Work program and have exclusive access to preferred rates and discounts on BMO chequing accounts, BMO Mastercard products, mortgages, online trading and more.
Rumble’s partnership will grant BMO InvestorLine access to unique perspectives and insights on the e-sports and gaming industry, with the goal of developing new initiatives designed for the creator and gaming economy. The partnership build’s on BMO’s recently announced BMO NXT LVL initiative on the Twitch platform which provides content intersecting gaming culture and personal finances.
“This partnership is as much about providing value to Rumble’s growing client base as it is about helping BMO InvestorLine align with a new generation of wealth creators,” said Adam Ivers, CEO of Rumble Gaming. “We are thrilled to be working with such a forward-thinking partner.”
“As interest in digital investing continues to grow, we continually look for innovative ways to engage with investors at every stage of their financial journey,” said Andrea Casciato, Head of Digital Investing, BMO InvestorLine. “For BMO InvestorLine, this partnership is an opportunity to drive deep and authentic engagement with the rapidly growing gaming community and to help increase their confidence in self-directed investing and their financial futures.”