Innovation at Bradeco Seguros

Bradesco Seguros is nominated in the Global Innovator category at the Qorus Innovation in Insurance Awards 2024. We asked the bank to present its strategy and actions in terms of innovation.

Why do you consider your company a Global Innovator?

Bradesco Seguros is the largest insurance company in Latin America and a key player in the digital transformation of the insurance sector. Our commitment to innovation has enabled us to establish partnerships with significant international players, addressing globally relevant topics for the insurance industry. We are dedicated to staying ahead of the curve, providing our customers with the best possible experience through innovative insurance products and cutting-edge technological solutions. In recent years, innovation has become even more prominent within the company, receiving a billion-reais investment directed towards technology-focused actions and improving customer and broker experience. Innovation has also been highlighted in 2024, in the “Change” process that the company is undergoing, in the attributes that drive our new culture, considering the pillar of Courage. This new mindset encourages actions to form change agents who are inquisitive and bold in exploring different alternatives, facilitating learning and continuous improvement.