After introducing the Italian payments market, Ylenia Amico, Digital Retail Senior Marketing Specialist at Intesa Sanpaolo, provides an in-depth overview of SoftPOS, the bank’s merchant point-of-sale (POS) app.
Ylenia also presents SmartPOS Nexi, an integrated app ecosystem, along with the value-added services offered through Nexi Business, a free platform that allows merchants to monitor their business, access accounting documents, and activate SoftPOS, among other features. She also briefly highlights the Pay-by-Link feature.
Finally, she offers a preview of upcoming initiatives, including customer care programs, merchant engagement efforts, AI support, and IBAN-based payments.
