Prudential partners with Empathy to enhance bereavement support for families

Insurance
19/12/2024 News

Prudential Financial has announced a strategic collaboration with Empathy, a leading bereavement support platform, to expand workplace benefits with holistic resources for families navigating the loss of a loved one. This partnership reflects Prudential Group Insurance’s dedication to offering practical and emotional support during life’s most challenging moments.

Personalized support through advanced tools

The enhanced suite of services provides beneficiaries with access to a range of tools to ease the complexities of loss. These include support for funeral planning, obituary writing, probate, and estate settlement. Additionally, personalized guidance from dedicated Care Managers ensures families receive compassionate assistance tailored to their unique needs.

“By enhancing our beneficiary support, Prudential is reaffirming its commitment to being a rock for policyholders and their families,” said Jessica Gillespie, Prudential’s head of Group Insurance Product and Underwriting. “We aim to provide not only financial protection but also emotional and practical help when it matters most.”

Redefining bereavement benefits

Empathy’s co-founder and CEO, Ron Gura, emphasized the transformative nature of this collaboration. “Our relationship with Prudential is an extraordinary opportunity to help more families navigate loss by blending advanced technology with heartfelt care,” Gura explained. “Together, we’re creating a new standard for benefits that prioritize compassion and comprehensive support.”

The expanded resources include a beneficiary hub, wellness journal, and claim assistance, designed to alleviate both the emotional and logistical burdens of grief. While availability of services may vary by state, the initiative underscores Prudential’s commitment to supporting families through their bereavement journey with care and understanding.

Related news & insights

Insurance
06/02/2025 News

Aon, Floodbase, and Swiss Re launch parametric solution to strengthen U.S. hurricane insurance coverage

This innovative product is designed to fill the protection gaps often left by traditional insurance policies, which may include high...

Insurance
06/02/2025 News

Lippo General Insurance launches MyGo+ to promote safer driving in Indonesia

Using real-time driving data, the app analyzes driving behavior and provides a reward system to motivate responsible driving. This initiative...

Mobility
03/02/2025 News

Roadzen integrates DeepSeek R1 into MixtapeAI, advancing AI for insurance and mobility

This move enhances MixtapeAI’s capabilities with advanced reasoning and ensures strict data sovereignty, reinforcing Roadzen’s commitment to secure, intelligent automation.

Mobility
03/02/2025 News

Tesla introduces exclusive insurance discounts for self-driving users

This marks the first time Tesla has offered such a discount, highlighting the company’s confidence in the safety of its...

Insurance
29/01/2025 News

Generali Partners with MIT to drive AI innovation in insurance

This partnership aims to explore practical applications of artificial intelligence (AI) in the insurance sector, strengthening Generali’s competitive edge.

Insurance
27/01/2025 Interview

Empower and listen: The keys to the claims proposition

Julijana Sumner, AXA XL’s Chief Claims Officer for APAC & Europe, was recently named one of Business Insurance’s EMEA Women...

Insurance
23/01/2025 Article

Insurance Innovation of the Month: Vehicle interruption cover for Uber drivers

The winner of January’s Qorus Insurance Innovation of the Month award is Allianz Partners’ and Indeez’ Vehicle Interruption Cover, a...

Insurance
16/01/2025 Article

Turning challenges into triumphs: The real story of insurance innovation

There are countless ways to innovate, but it all starts with a great idea – a new approach to solving...