Innovation at Santander

Santander is nominated in the Transformative Innovator of the Year category at the Qorus-Infosys Finacle Banking Innovation Awards 2024. We asked the bank to present its strategy and actions in terms of innovation.


Why do you consider your company a Global Transformative Innovator?

In its 167 years of history, Santander has shown that it knows how to do two things well: manage its assets wisely and be innovative in products and services that have been leaders in the market (since letters of credit 100 years ago, the "Super Libreta" (huge commercial success in Spain in the 90s), or more recently integrating AI into customer insights or having our own subscription economy platform. But what makes Santander unique is its ability to innovate from the business and with massive impact. best digital channels in the world, we have created our own biometric identification system (Santander Key) for sales and processes (including branches) that has massively reduced fraud and improved funnels, we have AI in processes, AI in insights with clients, Green Finance, the best platform of SME banking in the world, and so on... Few institutions in the world can do these projects at the same time, and deliver them for mass adoption.