Turning employee engagement into positive impact: Inside Sabadell Seguros’ sustainability journey
In this interview, Raquel Marín López, Head of Sustainability at BanSabadell Vida, shares the story behind People for Positive Impact, the initiative that earned Sabadell Seguros recognition in the Social, Sustainable & Responsible category at the 2026 Innovation in Insurance Awards.
In this interview, Raquel Marín López, Head of Sustainability at BanSabadell Vida, shares the story behind People for Positive Impact, the initiative that earned Sabadell Seguros recognition in the Social, Sustainable & Responsible category at the 2026 Innovation in Insurance Awards.
Raquel reflects on the lessons learned from the initiative, the importance of engaging employees in creating positive change, and what comes next in Sabadell Seguros’ sustainability journey.
Can you introduce Sabadell Seguros, yourself, and tell us more about your role at the company?
Sabadell Seguros is the insurance joint venture between Banco Sabadell and Zurich in Spain. We provide insurance and savings solutions while integrating sustainability into our business strategy.
I am Raquel Marín López, Sustainability Leader at Sabadell Seguros. My role is to embed sustainability across the organization, from responsible business practices and employee well-being to social impact initiatives and partnerships. I work with teams across the company to ensure sustainability creates value for our employees, customers, communities, and the business itself.
What made you most proud of People for Positive Impact?
What makes me most proud is that People for Positive Impact is not a standalone program but a reflection of our culture. We connected employee well-being with social impact, creating opportunities for people to contribute to causes they care about.
The initiative has helped strengthen engagement, inclusion, and purpose, while generating tangible benefits for communities. Seeing employees become active contributors to positive change has been the most rewarding achievement of all.
What’s the most important thing you would tell someone considering embarking on a similar project?
Start by listening to your people.
Successful social impact initiatives are built on genuine employee engagement, not only on well-designed programs. When employees feel valued, supported, and empowered, they are much more willing to contribute their time, skills, and energy to create positive change.
Focus on creating a culture of participation and purpose. The impact will follow naturally.
What’s coming next for People for Positive Impact?
Our goal is to continue expanding both dimensions of the initiative: employee well-being and social impact.
We want to create even more opportunities for employees to engage with social and environmental causes, strengthen collaborations with nonprofit organizations, and further integrate sustainability into everyday business decisions.
The journey continues, but our ambition remains the same: turning care for people into positive impact for society.
What would you say to companies that might consider entering the 2027 Insurance Innovation Awards?
I would absolutely encourage them to participate.
These awards are a valuable opportunity to showcase innovative ideas, learn from peers across the industry, and gain recognition for initiatives that create real value. The process itself is also very enriching because it encourages teams to reflect on their achievements and the impact they are generating.
Innovation is often driven by collaboration and shared learning, and Qorus provides an excellent platform for both.
What does this award mean to you and your innovation team?
This award is a wonderful recognition of the collective effort behind People for Positive Impact.
It confirms that placing people, well-being, and sustainability at the center of business strategy can also be a source of innovation. For our team, the award is both a celebration and a motivation. It reinforces our belief that positive social impact and business success can go hand in hand and encourages us to continue innovating with purpose.
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