Happy Holidays Qorus Banking Innovation Awards 2016 - Winner
IndiaCategory
Customer ExperienceKeyword
Customer experience, Insurance, Data, Targeted-niche offerings
Innovation presentation
Concept and objectives: There are many Indian's going to International destinations for Holidays ( Approx 21% YoY growth), while there are many sites which offer Air Tickets, Hotel Booking, Holidays etc., There aren't many offering a comprehensive solution of Multi Currency Forex Card, International Travel Insurance, Emergency Trip Assistance, Dining Privileges & International Calling Card all as a single package. The major objective of the package is to give a great experience for the existing to bank customer, through minimal effort with pre-filled forms, real time quote generation and choice of different insurance package in real time, real time generation of policy and also the pleasure of unlocking emergency assistance, dining privileges & International Calling card after the customer has availed a Forex Card. It is also backed by Big Data analytics which churns out specifically the customers who are travelling abroad and send them real time triggers or notifications about the package. Hence targeting the right set of customers at the right time. Its the Data analytics engine in the back-end which delights the customer through these real time email or SMS notifications. Reasons behind Its a hassle to avail all the requirements like Forex Card, Travel Insurance, Trip Assist, Dining Discounts & Int'l SIM through banks or different service providers. Its all easy for customer to just order it with Smartphone and also reminded about. State of competition: Industry first to provide a comprehensive package for Forex Card, Travel Insurance, Trip Assist, Dining Discounts & Int'l SIM Sources of inspiration: Consumer Insights Departments involved: Innovation Team, International Retail Department, General Insurance Team, IT, Prepaid Card system & Logistics Management system Main results so far: 2x increase in Forex Card ordering 1.5x increase in Travel Insurance Booking
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