My branch Qorus Banking Innovation Awards 2022 - Winner

The branch locations and the visitors of branch deceased as the shift to digital banking continues in the COVID-19 pandemic world. whereas, the number of the branches in Hana Bank has dramatically increased up to 8,000. How? The Answer is “My Branch”, the one to one virtual branch made in the Mobile web by the tellers or the managers in the physical branches in Hana Bank. My” means the customized mobile branch not for us but only for me in a customer’s eyes and “Branch” is the virtual place that the branch manager communicates with the customer in person near the neighbourhood.      Our digital project brings the feeling of the human touch into the digital channel. Unlike the banking App, the branch managers, who know their customers well, made “My Branch” for the customer personally as considering of his needs and characteristics. That is, “My Branch” represents the digital with the flavour of human. As well, “My Branch” is the personalized one to one marketing tool which displays the different layout, skins, financial products by customer. the branch managers choose the rightest products for the customer in the list of products recommended. Especially, “My Branch” is mobile web based banking channel by which new customer opens the deposit or the personal loan easily and rapidly without downloading App and registering a member. Thanks to this convenience, we acquire 150 thousand new customers in a year and have the most famous No.1 mobile web banking channel in Korea.