Allstate Lead Marketplace (ALM) Qorus Innovation in Insurance Awards 2018

Allstate’s objective is to remain an innovative leader in the insurance industry. The ever changing consumer climate initiated their need to reshape the internet lead marketplace. Allstate agencies were frustrated by poor lead quality, individual contracts and lead returns with each supplier. Enterprise-wide wanted transparency into marketing spend, the flexibility to react to market needs and improve quality from their lead suppliers. Members of Allstate’s Corporate Business Development and Marketing departments looked to UE.co to build a solution. UE.co created a platform for Allstate, The Allstate Lead Marketplace (ALM). The platform expanded the insurance company’s capabilities through streamlining the digital marketing process. Dedicated UE.co representatives from the marketing, sales, legal and technology departments oversaw the development of the project and continue to introduce new enhancements today. Currently, ALM is an InsurTech industry-leading platform used by Allstate to acquire qualified, in-market consumer leads with distribution to the appropriate agent within the organization. ALM gives agents the ability to adjust to changing market conditions and respond to a dynamic consumer landscape in real-time. Since implementing internal calls in 2016, 3.5 million opportunities have been processed through ALM, and enhanced pricing sophistication has lowered Allstate cost per policy by 8%.