Farmitra-Caringly Yours Qorus Innovation in Insurance Awards 2020 - Winner

Indian farmer is largely dependent on income generated from agriculture and various government initiatives. Still, the sector is marred with scarce resources, poor infrastructure, and uncertain environmental conditions. Flagship schemes like Pradhan Mantri Fasal Bima Yojana (PMFBY) have been thriving to address the financial risks, however timely access to relevant information at the right place is imperative to reform farming practices and help farmers to improve their productivity. As a company, Bajaj Allianz General Insurance deals with farmers by offering risk mitigation solution through crop Insurance. In addition, to provide value addition services to the farming community, Bajaj Allianz launched Farmitra – Caringly yours mobile app for Insurance and Agri information services. Through this app, farmers not only get insurance solutions, but also a range of other customized solutions inform of personalised crop advisories, visual crop diagnosis, mandi price, agricultural news, best practices, and other key information at fingertip without any cost and in vernacular language. With Farmitra, Bajaj aims to provide a holistic digital solution poised to improve farmer life cycle value.