Gamificação Liberty Seguros Qorus Innovation in Insurance Awards 2022

he project added game world elements to our sales team's systems and processes. Elements such as the score bar, levels, badges and many others help make routine tasks a pleasant and motivating experience, in addition to being a great ally in identifying and sharing best sales practices. The game helps to spread the national, regional and local strategy through missions that are carried out during the month and that are aligned with the company's strategy. With instant feedback according to sales performance, commercial actions, training, quizzes, real-life missions and various activities, the sales team embarks on a journey of building a team of excellence to harness the full potential of people. We have the Gamification Awards event that annually recognizes the best players, a high level event that has already become a benchmark for recognition and engagement. And to keep the game dynamic and up-to-date, we have a committee with representatives from different areas that builds the annual planning of challenges in line with the strategy.