Executive Master «Futuro Agente» Qorus Reinvention Awards - Europe 2025 - Winner
Submitted by
Generali
Generali is one of the largest global insurance and asset management providers, present in over 50 countries in the world, with a total premium income of € 81.5 billion in 2022.
ItalyCategory
Workforce TransformationKeyword
Business insurance, HR & New ways of working, Strategy & Business model, Marketing & sales, Training, Corporate brandingBusiness Line
Commercial InsuranceDistribution Channel
Agents
Innovation presentation
The Executive Master Futuro Agente is an innovative program dedicated to Generali's new Agents, designed to prepare them to face challenges in a rapidly evolving world. The program stems from the close collaboration between Generali's top expertise and the best Italian Business Schools to offer a framework, tools, and integrated managerial approaches that enable: • Enhancing skills and developing an innovative entrepreneurial approach • Managing the agency business profitably and sustainably over time • Proposing and sharing growth opportunities with Generali Italia, accurately assessing the necessary investments and expected returns.
This strong partnership between different Business Schools and internal expertise has given rise to a highly customized Executive Master tailored to the specific needs of Generali Italia, providing the theoretical knowledge typical of a university Master applied to the reality of Generali and its various business models.
This exclusive and modern educational and developmental path aims to strengthen the role of our Agents in the distribution landscape of the coming years. Investing in managerial and entrepreneurial training means expanding the potential of our network to tackle the challenges of tomorrow's market through a distinctive customer approach. The company is determined to ensure the best opportunities for the career success of new agents to overcome the complexities of generational change.
The program is innovative because: • provides networking and collaboration opportunities with high-level professionals and with a faculty composed of industry experts • utilizes the Flipped Classroom model (used by Stanford University), where participants use physical classroom time to engage in activities that require critical and collaborative thinking. It's an approach that leverages digital resources and social networks, immersing participants in a dynamic, stimulating learning environment with a strong focus on pratical application.
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