BIA in Teleton Qorus-Infosys Finacle Banking Innovation Awards 2024

Submitted by

Bradesco

Premium

27/06/2024 Banking Innovation

BIA is a customer concierge service, and it is crucial that it is available even when making a donation. That is why we have adapted BIA to enable donations to the telethon to be made directly via WhatsApp, with a simple and intuitive process.

Innovation details

Country
BrazilCategory
Social, Sustainable & Responsible BankingKeyword
ESG & Sustainability

Innovation presentation

The Telethon is an annual event broadcast by the Brazilian Television System (SBT) with the objective of raising funds for the Association for Assistance to Disabled Children (AACD). During the 2023 Telethon (10 and 11 November), viewers were able to make donations via BIA on WhatsApp. The audience was directed to this option via a QR Code that appeared on the screen throughout the broadcast of the event.

See below a brief overview of the journey:

1. Scan the QR code displayed on the transmission screen. 2. You will be directed to a conversation with BIA on WhatsApp. 3. Send the pre-assembled message "I want to donate to the Telethon". 4. If the customer has an active opt-in, please continue with the Pix journey.

In just a few simple steps, users can make their donation. This process is conducted via WhatsApp in a straightforward and user-friendly manner. For customers who have not opted in, BIA directs them to the Bradesco app, where the user can authorise BIA to make transactions via BIA on WhatsApp.

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