Submitted by

Bradesco Seguros

Premium
31/01/2025 Insurance Innovation
Reward and recognition program for Insurance Brokers who invest in their self-development!
Innovation details
Country
Brazil
Category
Workforce Transformation
Keyword
Digital channels & Omnichannels, HR & New ways of working, Social media, Gamification
Business Line
Employee Benefits
Distribution Channel
Online / Direct

Innovation presentation

With the aim of recognizing, valuing, and rewarding Insurance Brokers who invest in their training, Bradesco Seguros created the "Universeg Gallery" program, where brokers and brokerage employees accumulate points by taking recommended courses each season, which can be exchanged for special gifts. In its 1st season, the special gift is a Travel Kit, consisting of a digital luggage scale, toiletry bag, neck pillow, money belt, and drawstring bag.

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