Flexible Business Bradesco Key Person: Protection for Partners and Directors Qorus-NTT DATA Innovation in Insurance Awards 2025

Submitted by

Bradesco Seguros

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05/02/2025 Insurance Innovation
The Flexible Business Bradesco Key Person Insurance is a comprehensive solution that offers lifetime protection for partners and directors, minimizing financial and asset risks and ensuring business continuity.
Innovation details
Country
Brazil
Category
Product & Service Innovation
Keyword
Business insurance, Prevention, Insurance, Life insurance
Business Line
Life Insurance
Distribution Channel
Brokers, Partners

Innovation presentation

The loss of a Partner or Director is a concerning situation in the corporate world: beyond the mourning faced by colleagues and family members, there are also administrative and financial business issues that need to be resolved. There are cases where heirs do not have the knowledge to directly take on business demands. Similarly, it is often not in the family's interest to get involved with the company's business. Therefore, the Flexible Business Bradesco Key Person Insurance is a good alternative to protect the future of an organization.

The insurance was developed to minimize financial and/or asset risks caused by the death of the Insured who holds the position of Partner or Director of the company. This product offers comprehensive coverage, including death, total or partial permanent disability due to an accident, serious illnesses, individual funeral insurance, and individual funeral assistance.

Lifetime protection for partners and directors, ensuring they are covered throughout their lives. The insured capital ranges from R$200,000 to R$10 million, allowing it to be customized according to the specific needs and risks of each company.

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