Generali Mobility Qorus-NTT DATA Innovation in Insurance Awards 2025

The impacts of climate change are already making waves around the globe. With cars contributing approximately 16% of Austria's CO2 emissions, they play a pivotal role in the battle against climate change. Most people are in the dark about their CO2 footprint and how they can slash it. Enter the Generali Mobility App – a game-changer that not only makes your mobility habits and their emissions crystal clear but also rewards you for reducing your impact. Because let's face it, sustainable travel is the ultimate safe travel.

Drawing inspiration from the fitness world's self-tracking craze, the Mobility App brings this savvy methodology to track your mobility behavior and reward your mindful actions.

Inspired by the groundbreaking work of Nobel Prize winner Richard H. Thaler and Cass R. Sunstein on nudge theory, the Generali Mobility App aims to revolutionize how we approach sustainable travel. Instead of punishing bad behaviour, this innovative app motivates users to adopt more eco-friendly mobility habits through subtle, yet powerful nudges.

The results? A noticeable improvement in driving behaviour, like speed reduction, and sky-high app store ratings.

The entire responsibility for the Mobility App rests proudly with the marketing department of Generali Austria.