MARS - Multi-channel Agentic Recruitment System Qorus-NTT DATA Innovation in Insurance Awards 2025

The MARS (Multi-channel Agentic Recruitment System) is an AI-powered platform designed to revolutionize insurance agent recruitment by automating the entire process—from candidate sourcing to lead conversion—across multiple channels. Leveraging technologies like AIGC and GPT, MARS seamlessly integrates with recruitment platforms such as Liepin and 51Job, as well as social media networks like TikTok and Xiaohongshu, to identify and engage high-potential candidates.

MARS integrates multiple GenAI agents for resume filtering, profile analysis, personalized content distribution to prospective candidates, and personalized follow-ups to nurture their interest, ultimately drives higher conversion rates.

In 2024, MARS processes 770,000 resumes, saves 330,000 recruitment hours, increases recruiter outreach on social media. By streamlining communication, MARS improves candidate experiences, reduces waiting times, and achieves a 90% reduction in cost per lead—resulting in $10.2 million in annual savings. Additionally, it boosts the proportion of newly recruited agents with college degrees to 60.6%, enhancing overall recruitment quality.

By integrating AI-driven automation with multi-channel recruitment strategies, MARS empowers agents with precision hiring tools, optimizing both efficiency and effectiveness in building high-quality insurance teams.