Smart LA - Smart Leads to Agents Qorus-NTT DATA Innovation in Insurance Awards 2025 - Winner

Smart LA is an AI-powered platform that revolutionizes customer lead management by automating lead identification and agent-customer matching through big data analytics and generative AI. By analyzing real-time user behavior data from the C-end apps, it dynamically pairs customers with the most compatible insurance agents based on factors like location, education, career, and income.

The platform leverages four advanced GenAI agents: Data Collection for real-time user tracking, Analytical Forecasting for predicting customer needs, Leads Matching for compatibility scoring, and Strategy for generating tailored visit plans. This end-to-end automation eliminates manual delays and transforms behavioral data—such as browsing history and interaction frequency—into actionable insights for trust-building.

In 2024, Smart LA achieved a 55% increase in life insurance conversions (from 0.4% to 2.1%), reduced operational costs by 37%, and improved agent efficiency by 43%. By integrating real-time behavior analysis with multi-dimensional compatibility models, Smart LA enhances both customer experience and business outcomes—turning 77 million leads into scalable growth opportunities while setting new standards for intelligent lead management in the insurance industry.