PieceWise - Decomposing Wisdom into personalized Pieces Qorus-NTT DATA Innovation in Insurance Awards 2025 - Winner

Submitted by

Ping An Property & Casualty Insurance

Premium
25/02/2025 Insurance Innovation
PieceWise revolutionizes insurance sales training with micro-learning, converting long videos into bite-sized, searchable clips. GPT personalizes content, and makes complex topics more digestible and accessible for agents in their busy routines.
Innovation details
Country
China
Category
Workforce Transformation
Keyword
Customer experience, Operational excellence & efficiency, AI & Generative AI, Transformation, Video services, Marketing & sales, Training, Assistance, Learning
Business Line
Life Insurance
Distribution Channel
Agents

Innovation presentation

In today’s digital age, short-form videos have become a preferred medium for insurance sales professionals, offering an engaging and efficient way to acquire knowledge and develop skills. These bite-sized videos simplify complex concepts and address the challenges of long-form videos that demand substantial time and attention. However, many insurance companies still rely on lengthy videos for online training, which can hinder agents’ ability to quickly access specific knowledge points.

To overcome these challenges, a micro-video learning platform, enhanced with intelligent retrieval capabilities, has emerged as a solution. The PieceWise System divides videos into segments and generates concise summaries that highlight product features and benefits. It allows agents to engage in targeted, micro-learning sessions, reinforcing less familiar areas of knowledge.

By transforming an extensive library of over 3.5 million long-form videos into key insights, the platform has achieved significant success, with engagement rates rising to 86.7% and click-through rates increasing by 103%.

Agents can use the platform to quickly resolve uncertainties, access related videos, and receive curated recommendations on product knowledge, sales techniques, and case studies. Notably, the platform manages over 50,000 searches per day, with popular video segments achieving a 70% click-through rate, and users reporting a high satisfaction rating of 4.9 out of 5.

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