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04/03/2025 Insurance Innovation
A cutting-edge software solution revolutionizing smart vehicle insurance. By enabling insurers to tailor communications and incentivize safe driving, VEP maximizes client engagement and loyalty. Transform data into action and boost customer value!
Innovation details
Country
Iceland
Category
Insurtech
Keyword
Customer acquisition & loyalty, Customer experience, Prevention, Insurance, Car & Mobility insurance, IoT & Telematics, Gamification, Automation, Mobility
Business Line
Motor insurance
Distribution Channel
Online / Direct

Innovation presentation

Verna MGA is an Icelandic InsurTech company, founded in 2021. Our mission is to develop smart insurance solutions that use pioneering technology and data to incentivise cooperation and risk reducing behaviour. In April 2022, we launched the Verna Digital Motor Insurance product which combines telematics with ecosystem services that help customers to use their car on daily basis. We believe our product offering will revolutionise a stagnant market with a desperate need for change. An app based solution where pay monthly premiums that change with driving behaviour. The product has been well received by Icelandic drivers and our market share is now close to 3% after less than three years in the market.

Verna has recently launched a new solution, the Verna Engagement Platform (VEP). VEP empowers insurers to tailor communications and incentives, enhancing user engagement and safety. Connect with customers, reduce risk, and transform app users into loyal policyholders, using data driven insights!

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