When a giant wakes up Qorus-NTT DATA Innovation in Insurance Awards 2025

Submitted by

Bradesco Seguros

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03/03/2025 Insurance Innovation

The project demonstrates the capacity for innovation of a large company such as Bradesco Seguros compared to the emerging market and other players, considering new technologies and the new global scenario.

Innovation details

Country
BrazilCategory
Product & Service InnovationKeyword
Business insurance, Customer experience, Transformation, Insurance, Innovation, Digital channels & OmnichannelsBusiness Line
Home InsuranceDistribution Channel
Online / Direct

Innovation presentation

The world changed during and after the pandemic scenario; in Brazil, we experienced this reality between 2020 and 2023. During this period, we further accelerated the availability of self-service products and improved experiences and technologies to address new players (especially digital natives). With a dedicated area for digital sales, the aim was to mitigate the impact of these new players and lead the next era of rapid, practical, and seamless development for end customers in the insurance segment.

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