PolandCategory
Business Model InnovationKeyword
Payments
Innovation presentation
InPost Pay is an e-commerce revolution from InPost, the leading European out-of-home delivery player. After solving a major e-commerce painpoint in parcel delivery with our automated parcel machines, we’ve tackled the next big thing: checkout. Long purchasing process requiring buyers to fill-in multiple data fields or set up an account, resulted in lost sales. InPost Pay (as “express checkout" solution) combines payment and delivery in one click, addressing major pain points for both consumers and merchants. The idea of InPost Pay rooted in abandon baskets challenge and have been inspired by global solutions of express checkouts (eg. Pay Pal Fastline, ShopPay) as well as Asian superapps. It enables customers to move their shopping baskets from the store to the InPost app and enjoy 1-click delivery and payment experience. Depending on the study, 60% to 70% of shopping carts are abandoned by consumers. The key reasons why customers abandon their baskets and decide to make their purchases elsewhere are related to security and speed of the process. InPost Pay aims to simplify online purchases for users while delivering significant conversion boost to merchants – a win-win solution. Thanks to easier and faster checkout we can increase basket conversion by 30-70%, directly contributing to increased merchants’ GMV. Moreover, InPost Pay is a great base to attract new customers with 85% of purchases made by clients with no previous purchases at a given e-store. First feedback from users is overwhelmingly positive, rating 4.9/5.0 after the first order and achieving 76 NPS for recurring users (2+ orders). Best-in-class user experience translates to unprecedented pace of user acquisition: we’ve reached first million users shortly after 3 months since launch and as of December '24 we exceeded 7 million registered users.
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