Postbank AI Program: From Pilots to Delivering Real Business Value at Scale Qorus-Infosys Finacle Banking Innovation Awards 2025
Submitted by
Postbank Bulgaria
Postbank, legally named Eurobank Bulgaria AD is a member of Eurobank Group, and is the fourth biggest bank in Bulgaria in terms of assets, having a considerable client base of individuals, companies and institutions. Postbank is a decisive factor in digital banking innovations and occupies a strategic position in retail...
BulgariaCategory
Predictive, Generative, and Agentic AI InnovationKeyword
Customer acquisition & loyalty, Customer experience, AI & Generative AI, Digital channels & Omnichannels, Marketing & sales, Automation
Innovation presentation
Postbank’s AI Transformation Program is a structured, organization-wide initiative aimed at embedding AI and automation into the bank’s key customer and operational processes. The objective is to create end-to-end intelligent workflows that scale across all channels, delivering measurable business results.
Core objectives: Automate repetitive, time-consuming tasks in both customer-facing and support functions Enable hyper-personalized communications through real-time segmentation and content generation Build scalable, in-house AI & ML capabilities to reduce vendor reliance and improve speed Develop a responsible governance model for secure and compliant AI use Empower employees with AI tools (e.g., copilots) to increase productivity
Sources of Inspiration: Leading financial institutions deploying AI in sales, service, and automation Technology trends in generative AI, conversational AI, and hyper-personalization Internal momentum built over 5+ years in process automation and ML model development
Interested in learning more?
Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.