One app experience Qorus-Infosys Finacle Banking Innovation Awards 2025

Submitted by

OCBC

Premium

11/06/2025 Banking Innovation

In September 2024, we launched a refreshed core experience across home, wealth and rewards. Our customers no longer need to go through many layers to get to our growing list of services and can now easily find what they have always wanted.

Innovation details

Country
SingaporeCategory
Predictive, Generative, and Agentic AI InnovationKeyword
Customer experience, AI & Generative AI, Digital channels & Omnichannels, Retail banking

Innovation presentation

Concept and objectives:

• Increase discoverability: Offer relevant experiences for customer segments to drive win-win for both customers and business

• Increase usage and conversion: Expand product usage and increase conversion through clear journeys and personalisation

• Build a stronger ecosystem: A single place to spend rewards and drive further product usage with ecosystem partners

Reasons/ Rationale:

• Our growing products and services outgrew our app and customers must go through many layers to get to the growing list of services.

• Limited opportunities and space within the app for customers to learn more about other products/ services that we offer.

• Providing our customers more support to bank better and meaningfully through rewards and wealth management

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