MAF Share Credit Card - Product Launch Qorus-Infosys Finacle Banking Innovation Awards 2025

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Emirates NBD

Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking,...

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12/06/2025 Banking Innovation
The Emirates NBD Majid Al Futtaim (MAF) Share Card launch, featuring the "Beat It" campaign, revolutionized retail shopping. Offering an unmatched 11% discount across MAF brands, this initiative drove significant customer acquisition and more
Innovation details
Country
United Arab EmiratesCategory
Business Model InnovationKeyword
Customer acquisition & loyalty, Payments

Innovation presentation

The Emirates NBD Majid Al Futtaim (MAF) Share Card launch, featuring the "Beat It" campaign, revolutionized retail shopping. Offering an unmatched 11% discount across MAF brands, this initiative drove significant customer acquisition, enhanced brand loyalty, and solidified ENBD's leadership in co-branded card offerings.

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