COMPI: Reinventing Insurance Distribution with AI Qorus-NTT DATA Innovation in Insurance Awards 2026

COMPI was built to solve a basic problem in insurance distribution: getting a quote online is relatively easy, but making a confident buying decision is still difficult. Many customers want more than a price list. They want to understand what they are buying, what is excluded, what they are really paying for, and whether the product actually fits their needs. COMPI addresses that gap by combining digital self-service, AI-supported guidance and proactive AI follow-up in one operating model. The ambition is not only to improve one step in the journey, but to build a more transparent, more customer-aligned and more scalable way to distribute insurance.

The market is full of journeys that stop at comparison. Most remain heavily price-led, while real customer questions are left unanswered or pushed into traditional call-center flows. COMPI takes a different approach. A customer can move quickly and buy the most suitable option with minimal friction, or go deeper with COMPI’s AI agents, Elif and Zeynep, who can explain coverages, compare insurers, revise quotes over the phone, analyze needs and help complete the sale through secure payment links. If a customer receives a quote but does not convert, an AI agent can follow up shortly afterwards and continue the journey instead of letting the opportunity disappear. Over time, the same logic is intended to support renewal continuity, post-sale communication and claims-related customer engagement as well.

In COMPI, AI is not a chatbot layer added at the end of the journey. It sits inside the operating model itself. The platform is already live in motor own damage, compulsory traffic, travel health, DASK and pet insurance, and all core AI-supported sales capabilities are active today. Users can ask about installment structures, payable amounts, policy footnotes, general terms, insurer-specific special conditions, service channels and other details that usually remain buried in policy documents. For customers who want speed, the journey stays simple. For customers who want depth, the experience can go as far as they need. This creates the basis for an AI-native distribution model that can expand across additional product lines, providers and geographies without losing consistency in customer experience.

COMPI entered beta in March 2026 and is currently live in an invitation-only phase with real users. Users can access the website, receive quotes, buy policies and use the platform’s full functionality. These early users are treated as founding users, and COMPI returns the full channel commission to them as cashback. The early beta phase has been designed less as a marketing launch and more as a controlled validation stage, allowing the team to observe real customer behavior, refine AI-supported journeys and strengthen operational quality before wider rollout. COMPI currently works with 15+ insurers, remains highly price-competitive across active product lines, and is being built to scale from Türkiye into international markets through either its own licensed structure or carefully chosen insurer and intermediary partnerships. The project has been developed through close collaboration across product, engineering, AI/data, compliance/legal and insurer partnership teams.