Parent Protection Coverage in Individual Life Insurance Qorus-NTT DATA Innovation in Insurance Awards 2026

The innovation consists of the development of a first-of-its-kind coverage in the Brazilian insurance market, incorporated into individual life insurance, which provides the payment of a benefit to the policyholder in the event of the death of their father and/or mother. Unlike existing solutions in the market, currently mostly limited to funeral assistance, this coverage provides direct financial capital, expanding the traditional concept of individual protection toward a broader family ecosystem protection approach.

The solution allows coverage for one or both parents, provided they are up to 80 years old at the time of enrollment, with insured capital ranging from BRL 2,000 to BRL 100,000. As an operational differentiator, no underwriting process is required for the parents, which simplifies enrollment and increases accessibility. At the same time, to ensure technical balance and actuarial sustainability, the model was designed with a progressive coverage structure that gradually increases over time until reaching 100% of the defined capital target in the 25th month.

The creation of this coverage emerged from analyses of structural transformations within Brazilian society. A prolonged period of young adults remaining in their parents’ households has been observed, often associated with rising housing costs, increased vulnerability in the labor market for younger generations, and delayed transitions to financial independence. At the same time, accelerated population aging, aligned with global demographic trends, has extended the period of coexistence between adults and their elderly parents, often involving mutual financial, logistical, or emotional dependencies. In this context, the loss of a parent may represent not only an emotional impact but also a structural disruption to the policyholder’s stability.

Additionally, the pandemic has increased awareness among younger generations about the importance of life insurance. However, many parents are already in age groups or health conditions that make obtaining their own coverage difficult. This solution addresses that asymmetry by allowing the child to structure their own financial protection against family loss, without depending on the insurability of the parents. The ideation and development of the coverage were conducted through a multidisciplinary effort involving the Product, Pricing and Underwriting, Marketing, Digital Experience, and Commercial teams. Through behavioral analysis, demographic trends, and feedback from the commercial area, the company identified a protection gap in the family life cycle that had not been addressed by the market. More than an expansion of our portfolio, this innovation represents an evolution in the value proposition of individual life insurance, recognizing that relevant risks extend beyond one’s own mortality and health to include the stability of the broader family structure. By acting as a financial buffer in moments of disruption, the coverage strengthens the role of insurance as a resilience instrument in the face of contemporary social transformations.