Embedded Cyber Insurance at Marketplace Scale Qorus-NTT DATA Innovation in Insurance Awards 2026

Insureon, a HUB International company, operates the largest digital commercial insurance agency in the U.S.  Its online marketplace allows small businesses to compare quotes from multiple insurers and purchase coverage entirely online.

Small businesses face increasing cyber threats, yet many do not actively seek cyber insurance. To address this gap, Insureon partnered with Chubb to integrate cyber coverage directly into the marketplace quoting experience.

Through Insureon’s Universal Application, customers provide their business information once. The platform then generates real-time quotes from multiple insurers and across multiple lines of coverage.

Cyber insurance is presented alongside other policies during this process, i.e., even if the customer did not specifically request it. Businesses evaluating policies such as general liability are automatically shown cyber coverage options as part of the same quoting flow.

Today, more than 100,000 small businesses each year are introduced to cyber insurance through the Insureon marketplace. Presenting cyber coverage at the moment businesses are already making insurance decisions increases awareness, and makes it easier for them to secure appropriate protection.