As customer expectations continue to evolve, traditional product-centric models are no longer sufficient. Organizations across industries are rethinking how they design, deliver, and embed services into broader digital ecosystems that reflect real customer needs, behaviors, and lifestyles. This fourth webinar in the Embedded Insurance series in partnership with Allianz Partners explores the shift from standalone products toward integrated, customer-centric solutions enabled by digital capabilities.

With a keynote contribution from Kristel Lataste, Global Head of Strategy, Innovation and Customer Experience at Allianz Partners, the session will examine how digitally driven ecosystems can unlock new forms of value creation. The discussion will focus on how companies can move “beyond products” to orchestrate solutions that are contextual, seamless, and relevant across the customer journey—drawing inspiration from approaches such as lifestyle ecosystems and beyond-banking models.