NewTech Friday: Particeep - accelerating open finance

13/08/2021 Perspective
Steve Fogue, CEO and co-founder of Particeep, spoke with Efma's Boris Plantier about his company's no-code solution that is making financial product distribution simple. 
What led to the creation of Particeep?

Particeep was founded in 2013 with a mission to transform any website or mobile application into a digital point of sale for financial products.

In an environment where the adoption of digital financial services by the population is greater than 50%, only 10% of financial products and services are accessible online. By 2030, the distribution of financial services will be 100% open and platformized.

At Particeep, we are accelerating online banking, insurance, and investment product distribution by providing turnkey, customizable, open finance solutions to embed products distribution in any web and mobile platform in less than one month.

Could you present Particeep's offer?

Particeep helps banks, insurers, wealth management companies, and their distributors digitize and deploy end-to-end digital subscription journeys of their products in any web and mobile platform.

Therefore, banks, insurances and wealth management companies can easily and quickly open their products to third parties. Brokers, agents, marketplaces, financial, and non-financial websites can in real time embed financial product distribution in their existing client interface.

The Particeep offer is based on two products built on a powerful open finance API that eases financial product modeling and data sharing automation with any other apps, tools and IT systems. Particeep Plug, a no code solution to embed banking, insurance products distribution in any web or mobile interface.

The solution builds a digital version of products, generated online without any IT development. It allows real time deployment of a new online sales channel to increase customer engagement by simply adding a line of code in any site or application. In addition, it offers more online reach to distributors with direct access to a digital financial product catalog that can be integrated in any sales process with no code required.

Then we have Particeep Finstore, a turnkey solution to embed listed and unlisted investment products distribution on any web platform. The solution aggregates and verifies investor data and documents, automates investment recommendations, and creates digital subscriptions for distributors on behalf of their clients. Asset managers and their distribution network can increase investors' engagement online, achieve more product reach, and reduce transaction costs and risks.

What's coming next for Particeep?

We have just welcomed two major groups as minority shareholders: European venture capital fund Truffle Capital and world leading banking software editor Sopra Steria. 

With their support, we will:
● Strengthen innovation in our products with a predictive focused approach
● Develop partnerships with more advanced fintech solutions that can provide additional value to our products
● Connect more core banking and core insurance systems
● Strengthen our international footprint by embedding our solutions in banks, insurers, wealth management companies, and distributor interfaces

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