Credit Suisse: a digitally-enhanced piggy bank to teach kids about money

Sustainability & Regulation
Q+
09/03/2022 Interview
profile picture of Patrick Lehner Patrick Lehner Credit Suisse Head of Product Management for Everyday Banking

Patrick Lehner is the Head of Everyday Banking at Credit Suisse. We caught up with him about their Viva Kids offering and all that it entails. 

What are the results of Viva Kids / Digipigipi since its launch?

Roughly 30,000 families have opened a Viva Kids banking package, “adopted” a Digipigi moneybox in their household, downloaded the Digipigi apps, used the Digipigi debit cards, and learned about money in a playful way with the Viva Kids World. 2/3 of users are new clients and the rest are existing clients. The offering has received significant international financial services press coverage and awards since its launch.

Can you tell me about the users' behavior? How often do they use the apps? How much money on average do they manage?

The kids enjoy managing their money. This means checking their account balance of virtual money and physical money. They can count their physical money with the help of the Digipigi Kids app. 

Additionally, the savings goal is quite popular for setting up, tracking, and marking a savings goal as reached. Naturally, parents use the app mostly for pocket money management. Users manage on average between CHF 1-3k on their accounts.

This content is reserved for our members

Join Qorus to keep reading

Related news & insights

Digital Reinvention
30/03/2023 News

U.S. Bank releases 2023 Payments Transformation Report

Survey of finance leaders finds adoption of payments technology is driving consumer loyalty and business profitability.

Sustainability & Regulation
30/03/2023 Article

Current state and ongoing evolution of financial institutions' GRC regimes

With the amended Act on Promoting the Protection of Personal Information fully in effect and a new economic national security...

Digital Reinvention
29/03/2023 Article

Banks finally see innovation as a driver for future revenue

Sarah Kocianski is a fintech and insurtech strategist as well as the leader of the Qorus Open Finance community. She...

Digital Reinvention
29/03/2023 News

TD launches new accessibility tool to drive inclusive online experiences for users

Created by TD Lab, the new tool, TD Adapted Accessibility allows users to individualize their online experience to address accessibility...

Digital Reinvention
28/03/2023 Interview

Reshaping banking: Credit Andorra

Santiago de Larrea Teruel, Head of Innovation and Digital Transformation at Crèdit Andorrà, shares their approach to digital transformation, the...

Premium
27/03/2023 News

Chase opens innovative Community Center Branch in West Philadelphia

Bank to open 30 more branches in Philadelphia region through 2024.

SME Banking
27/03/2023 News

Agri Green Loan enquiries on the up

CBA’s agri sustainable finance solution is giving farmers more opportunities to advance their environmental improvement goals while enhancing farm assets...

Open Finance
24/03/2023 Interview

NewTech Friday: ComGrow – Re-designing village banking

ComGrow was among the firms selected for the LHOFT 2022 Catapult Inclusion Africa Program. Mkuzo Kuwani, ComGrow’s Co-Founder and CEO,...