NewTech Friday: Prove – Simplifying authentication

Rodger Desai is the Co-Founder and CEO of Prove. He tells us about his company and how it enables digital trust by proving identity in the most accurate and streamlined way.

What led to the creation of Prove?

The smartphone has become the primary tool to manage our lives. We started Prove to take advantage of all the incredible capabilities that are in phones – from cryptographic authentication to payments –  and apply them to other critical challenges such as identity verification and authentication. We knew that for the digital economy to thrive and be inclusive, it would require digital trust – that consumers and businesses could transact with trust with each other globally. We enable trust by being the most accurate way to prove identity in the world: from mobile banking to digital health to e-commerce and payments, the biggest brands in the world rely on Prove to manage fraud and risk with accuracy. In the US alone, Prove authenticates over 82% of the US adult population as they conduct their digital lives.