Pablo Ruiz Correa, Director of Innovation and Digital Business Strategy at Banco Cooperativo Español (Grupo Caja Rural), describes how the banking group’s continuous digital transformation process helps them improve their value proposition for customers and stay competitive. This interview is a part of the upcoming Digital Reinvention Radar 2023 report brought to you by the Digital Reinvention Community in cooperation with ebankIT.
Tell us more about your bank group.
Grupo Caja Rural comprises 30 cooperative banks and their undertakings (Banco Cooperativo Español, Rural Grupo Asegurador and Rural Servicios Informáticos), which together form the only cooperative banking group in Spain to follow in the footsteps of the continent's leading groups, such as the BVR Group in Germany, Crédit Agricole in France and the RZB Group in Austria.
