Open Finance Community Insurtech challenge: EasySend

What business problem do you solve? Why is it important to your clients? 

EasySend transforms any complex form or customer data intake process into an interactive, digital experience, empowering organizations to streamline customer interactions, ensure data accuracy and automate their workflow. A digital data intake journey is a guided process that takes the customer through a series of steps, such as inputting their data, uploading documents, and signing paperwork. Because digital data intake journeys collect customer data through a series of interactive steps, rather than a complex form, they are more user-friendly and efficient than web forms. Digital journeys can also dynamically adapt to customer input, which further improves the customer experience.

Can you briefly describe your product or solution and in which countries do you operate?

EasySend’s no-code platform empowers organizations to quickly transform their manual customer data intake processes and PDF forms without the need for lengthy and expensive development projects. By leveraging no-code technology, you can go live with your digital transformation fast and at a fraction of the cost and internal resources. EasySend operates in North America, EMEA, and JAPAC.

Providing that your solution has already been implemented in financial institutions, which companies have already adopted this solution?

A few in the insurance and financial sector include: VGM Insurance, BTIS, RLI Insurance Company, AXA, NJM Insurance, Branch Insurance, Meridio, Sedgwick, Real Garant, Sompo Holdings, PSCU, Quantum Alliance, Trip Doctor, Evolve, MGA, and Grange Insurance.

Can you describe in a few words one of these collaborations (What was the objective? What were the main challenges? What results did your client obtain thanks to the implementation of your solution?)

BTIS needed a way to speed up bond submissions. After discovering EasySend and becoming certified, they created integrated digital processes with no code, going to market in weeks. Now agents fill out digital forms faster and receive insurance quotes from carriers at lightning speed. Before partnering with EasySend, BTIS would work to receive information from agents through Google forms. The system was digital, yet lacked efficiency as the forms were known to be tedious, there was no experience, the forms would crash due to their length, and the forms were not connected to BTIS’s back system, so many times agents were repeatedly asked manually to confirm information into the BTIS system. What BTIS needed was an efficient and well thought out way to convert their manual applications to a digital experience. Though it sounded straightforward, the scope was far too complex for many vendors to offer the best solution to meet their digital workflow needs. As EasySend caters to insurance companies, with numerous use cases, BTIS was able to quickly identify the right use case for their team to implement projects immediately.

What is your business model and how easy is it to duplicate to additional geographies? 

EasySend is headquartered in Tel Aviv, Israel, however, we have teams in the United States and EMEA, as well as in APAC, to communicate and accommodate the EasySend platform based on our target audience's needs. Currently, we are aiming to mostly grow our team and customer base in the United States.

Where do you see your fintech company in five years? What impact or difference are you trying to achieve for financial institutions in your portfolio?

With a 90% market dominance in the insurance space in Israel, the objective is to expand and gain more global dominance and recognition in the next five years as a prominent solution provider for the insurtech space. EasySend aims to improve the customer experience for financial institutions by transforming the way they collect data and signatures into an interactive, digital workflow.