Mercedes-Benz's integration of ChatGPT: Revolutionizing in-car experience and exploring new avenues

25/09/2023 Interview
profile picture of Magnus Östberg

Magnus Östberg

Mercedes-Benz AG

Chief Software Officer

In a groundbreaking move towards redefining the in-car experience, Mercedes-Benz is seamlessly integrating ChatGPT through Microsoft's Azure OpenAI Service. This integration aims to revolutionize the way drivers interact with their vehicles, ensuring safer and more engaging journeys. Magnus Östberg, Chief Software Officer at Mercedes-Benz AG, delves into the role of ChatGPT and the exciting possibilities it brings to Mercedes-Benz cars. Additionally, he explores the potential for financial management, insurance services, data protection, cybersecurity, and the evolving landscape of autonomous driving over the next decade.

Mercedes-Benz is integrating ChatGPT through Microsoft’s Azure OpenAI Service. What will be the role of ChatGPT?

Mercedes-Benz is combining the validated data responses of our MBUX Voice Assistant with the conversational dialogue format of ChatGPT. Users will receive more comprehensive answers to more complex inquiries – while keeping their hands on the wheel and eyes on the road. Additionally, we’ll be improving and expanding the capabilities of the MBUX voice assistant based on the collected data. The result is a safe and natural conversation with the intelligence of one of the most advanced Large Language models via Hey Mercedes. 

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