Yapi Kredi's journey: Navigating digital transformation and the AI frontier

Digital Reinvention
Q+
07/11/2023 Video
profile picture of Bora Uzum

Bora Uzum

Yapı Kredi

Director of Analytics & Data Governance

Bora Üzüm, Director of Analytics and Data Governance at Yapi Kredi Bank, shares his insights on what's happening at Yapi Kredi and in Turkey. He summarizes his insights in three key points: Digital Transformation, Earthquake Response, and Artificial Intelligence (AI).

He begins by discussing the significance of digital transformation for a bank and the challenges it presents, including regulatory and procedural hurdles. Yapi Kredi has embraced digitalization by offering a wide array of customer-centric functions.

Üzüm then delves into the tragic earthquake that struck Turkey this year, highlighting the complexities faced by banks in assisting and supporting customers affected by the disaster. Yapi Kredi's digital and flexible approach allowed them to make a difference in this challenging situation.

In the final point, Üzüm emphasizes the importance of integrating AI into banking. However, he notes that AI's current applications are limited, with the exception of chatbots. He points out that most AI-based interactions do not provide a truly personalized customer experience, which is essential for customer satisfaction. He underscores that interactions cannot be reduced to algorithms, as we live in an interactive world rather than a purely algorithmic one. Many companies overlook this, leading to customer dissatisfaction and financial losses.

Want to keep reading?

Become a Qorus member to get access to all our insights

Related news & insights

Digital Reinvention
15/07/2024 Article

Financial Innovation Spotlight – July 2024 edition

This global innovation journey begins in Singapore, where OCBC Securities offers AI-driven personalized stock recommendations. Then we head to the...

Digital Reinvention
12/07/2024 Interview

NewTech Friday: Trustly – Offering fast, simple and secure online banking payments

Swedish scaleup Trustly is an open banking pioneer and a global payment method. Qorus’ Boris Plantier talked to Oscar Berglund,...

Digital Reinvention
11/07/2024 Interview

Creating the My World Super App: A peek into Yapi Kredi’s award-winning project

Yakup Doğan, Assistant General Manager responsible for Limitless Banking at Yapı Kredi, reflects on the Turkish bank's victory at the...

Mobility
11/07/2024 News

N26 partners with Bipi to offer €400 discount on car subscriptions

This collaboration marks a significant step in expanding N26’s customer benefits and highlights the growing trend of flexible car ownership...

Digital Reinvention
11/07/2024 News

BNP Paribas and Mistral AI forge multi-year partnership to enhance banking services

BNP Paribas and Mistral AI have entered into a multi-year partnership agreement, enabling BNP Paribas to access and utilize Mistral...

Digital Reinvention
05/07/2024 Interview

NewTech Friday: LoyJoy – Democratizing chatbots

Ulf Loetschert, Managing Director and Co-Founder of LoyJoy, is on a mission to revolutionize the way businesses connect with their...

Mobility
04/07/2024 News

CommBank launches car buying service in app

Partnering with carsales and Vyro, the service simplifies the car buying process for personal and business customers by providing tools...

04/07/2024 News

RBC expands financing options to boost Canada's housing market

This program offers financial assistance for building, retrofitting, and renovating properties, making it easier for homeowners to add auxiliary dwelling...