AXA launches "Better She" - A menopausal health management program in Hong Kong

Insurance
14/11/2023 News

AXA Hong Kong and Macau announce the launch of "Better She," the first menopausal health management program in Hong Kong. Diverging from traditional insurance approaches, Better She provides a range of personalized services for women's physical and mental well-being during menopause. Priced at HKD 10 per day, the 12-month program covers health check-ups, gynecological consultations, symptom relief treatments, mental health support, and more. Better She aims to empower women to navigate menopause, fostering awareness and encouraging proactive health managem

Addressing the gaps in menopausal health awareness

Despite constituting half of the employment population in Hong Kong, women often encounter challenges during menopause. Physiological changes, including discomfort from symptoms like hot flashes and increased heart rate, are linked to hormonal fluctuations. A recent survey indicates that 56% of women in Hong Kong endure menopausal discomfort for one to five years, with over 40% reporting swings, anxiety, or depression. Better She addresses this gap by providing comprehensive gynecological examinations, tailored treatments, and mental health services. The program acknowledges the uniqueness of each woman's experience, allowing customization guided by a team of experts.

Holistic support for women's well-being

Better She encourages women to reclaim their health and stay on track to being 100% of themselves. The program emphasizes gynecological check-ups, symptom relief treatments, and psychological consultations. A dedicated team of experts tailors treatments to alleviate and prevent menopausal discomforts. To enhance self-monitoring, customers receive a complimentary body fat scale or blood pressure monitor. Emily Li, Chief Employee Benefits & Wellness Officer at AXA Hong Kong and Macau, emphasizes AXA's commitment to women's health, aiming to raise awareness, break taboos, and create a supportive community.

With Better She, AXA endeavors to empower women in Hong Kong to proactively manage their physical and mental well-being during this crucial life stage.

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