In a strategic move unveiled at the Los Angeles Auto Show, Amazon and Hyundai Motor Company have announced a comprehensive partnership set to transform the automotive landscape. Amazon CEO Andy Jassy, highlighting Hyundai's innovation and shared dedication to customer well-being, revealed three pivotal components of the collaboration:
1) Amazon U.S. Store auto sales (2024)
Commencing in 2024, auto dealers will have the opportunity to sell vehicles on Amazon's U.S. platform. Hyundai leads the way as the inaugural brand, offering customers a streamlined online purchasing process and flexible delivery options. This move simplifies buying and provides dealers with a new avenue to showcase their inventory.
2) AWS-powered digital transformation
Hyundai's selection of Amazon Web Services (AWS) as its preferred cloud provider signifies a shift toward a data-driven approach. The multiyear agreement involves migrating on-premises applications, optimizing manufacturing and supply chain processes, bolstering security, and advancing connected vehicle development. AWS and Hyundai are collaborating on a Master Builder training program for Hyundai engineers to acquire essential cloud skills.
3) Alexa integration in next-gen Hyundai vehicles (2025)
Hyundai's upcoming vehicles, debuting in 2025, will feature improved responsiveness and interactivity with Alexa Built-in. Drivers can seamlessly integrate smart home experiences into their commute, accessing hands-free Alexa features for music, reminders, to-do lists, and more. The integration extends to controlling smart home devices on the go, offering unmatched convenience and connectivity.
Marty Mallick, Amazon's Vice President for Worldwide Business and Corporate Development, expressed enthusiasm for the collaboration during the announcement, emphasizing its commitment to enhancing customer experiences and supporting dealers with an efficient selling platform. José Muñoz, Hyundai's Global COO, highlighted the transformative journey ahead, anticipating a productive and enduring partnership with Amazon.