Why embedded insurance has become so important

Embedded Insurance
Q+
05/03/2024 Video
profile picture of Jean-Marc Pailhol

Jean-Marc Pailhol

Allianz Partners

Allianz Partners Board member & GSP Chief Officer

For Jean-Marc Pailhol, Allianz Partners Board Member & GSP Chief Officer, embedded insurance has existed for years. However, it has become incredibly important for many reasons: the need for companies in other sectors to increase revenues with insurance products, digitization has made it easier to integrate embedded insurance into the customer journey, and the evolution of customer needs.

Jean-Marc also mentioned a negative impact for insurers: as the embedded approach becomes more important, regulators introduce new rules to manage it. In Europe, the EU has introduced limitations to restrict the level of commission paid to intermediaries for instance.

Then, Jean-Marc focuses on mobility insurance, discussing the challenges faced by the mobility industry and the importance of data.

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