Embedded travel insurance: Allianz Partners' strategic role in B2B/B2C markets

Sébastien Fabre, Head of Marketing Strategy & Research at Allianz Partners, discusses how the company embeds travel insurance into the customer journey. The travel insurance is seamlessly integrated into a broader travel ecosystem, allowing insurance providers to personalize offers for customers at pivotal moments—dreaming, planning, booking, and traveling.

Sébastien highlights the integration of insurance into the booking process (hotels, travel tickets, etc.) and expands on Allianz's customer-centric approach, focusing on individuals rather than just touchpoints. Allianz extends this approach by emphasizing Allyz, a proactive companion throughout all significant life moments, seamlessly integrated into their partners' environments (read case study).