Forging your own challenger bank: BuddyBank (UniCredit)

Claudia Vassena, Head of buddybank, details how the bank has worked in close coordination with parent institution UniCredit to capitalize on digital habits of consumers in Italy.

14/09/2020 Perspective
Claudia Vassena
Intesa Sanpaolo Head Sales and Marketing Digital Retail
Claudia Vassena, Head of buddybank, details how the bank has worked in close coordination with parent institution UniCredit to capitalize on digital habits of consumers in Italy.

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