AI-Driven Distribution: Reinventing the Insurance Customer Journey An exclusive insurance community discussion at Reinvent Forum Amsterdam

Artificial intelligence is fundamentally changing the way people discover, understand and experience insurance.

As AI becomes embedded across the insurance value chain, insurers, brokers and technology partners have an opportunity to create more personalised, accessible and trusted customer experiences. At the same time, these changes raise new questions about advice, collaboration and the evolving roles of every participant in the insurance ecosystem.

Hosted by NN Group as part of Reinvent Forum Amsterdam, this executive community session brings together senior leaders to explore how AI is reshaping insurance distribution through the lens of customer value.

Combining strategic perspectives, executive dialogue and collaborative discussion, the session focuses on practical experiences, shared challenges and the ideas shaping the next generation of customer engagement.

Creating better customer experiences has become one of the industry's biggest strategic priorities.

Artificial intelligence is accelerating this transformation - not simply by improving operational efficiency, but by changing how customers discover insurance, receive advice, interact with insurers and brokers, and build trust throughout their journey.

No single organisation has all the answers.

This session brings together insurers, brokers, technology providers and innovation leaders to exchange perspectives on how AI can create better outcomes for customers while strengthening collaboration across the insurance ecosystem.

Rather than a series of presentations, participants become part of the conversation—sharing practical experiences, challenging assumptions and learning from peers who are already putting AI into practice.

• Creating the next generation of customer experiences
  How will AI reshape the way customers discover, understand and engage with insurance
• The future of advice and human expertise
  How can organisations combine AI capabilities with human expertise to deliver trusted, personalised advice?
• Building stronger partnerships across the insurance ecosystem
  How can insurers, brokers and technology partners collaborate to create better customer outcomes?
• Turning AI into measurable customer value
  What practical approaches are delivering meaningful improvements for customers today, and where is the industry heading next?

The future of insurance distribution is not only about technology—it is about creating better experiences, stronger relationships and greater value for customers.

Join senior industry leaders in Amsterdam to exchange ideas, challenge perspectives and help shape what comes next.