Strategic frugality reframes cost-saving as a growth tool in finance
We don’t talk much about frugal innovation, an intriguing concept that is proving to be remarkably effective and valuable. It shows that ingenuity is often more rewarding than investment in expensive technologies and processes. Dr. Jacqueline Boysselle and Dr. Elsa Kassardjian, assistant professors in the Marketing, Sales & Branding department at MBS School of Business, introduce Qorus’ Boris Plantier to this phenomenon emerging from developing countries.
We don’t talk much about frugal innovation, an intriguing concept that is proving to be remarkably effective and valuable. It shows that ingenuity is often more rewarding than investment in expensive technologies and processes. Dr. Jacqueline Boysselle and Dr. Elsa Kassardjian, assistant professors in the Marketing, Sales & Branding department at MBS School of Business, introduce Qorus’ Boris Plantier to this phenomenon emerging from developing countries.
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