İşCep Aracım-My Car/Car Valuation Qorus Banking Innovation Awards 2023

Submitted by

İşbank Group

As a result of its historic commitment of contributing to the industry of the country, Isbank has acquired numerous participations over time and has taken part in the establishment of certain industries. Although the Bank has disposed many of these, it still has an extensive participations portfolio. By the end...

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20/09/2023 Banking Innovation
İşCep Aracım-My Car, as a corporate entrepreneurship project, was launched on our mobile banking application İşCep. With Aracım-My Car, our customers can perform banking transactions related to their cars, and track important dates and spendings for their cars. To expand our car ecosystem, we integrated the Car Valuation service into Aracım-My Car to enable our customers see the average market values and average selling durations of their cars.
Innovation details
Country
Turkey
Category
Beyond Core Banking Offerings
Keyword
Customer experience, Beyond financial services & ecosystems, Mobility

Innovation presentation

Within “the Bank of the Future” vision, we put digitalization at the core of our strategic initiatives to change our conventions. We strategically focus on our mobile application İşCep and constantly implement innovative solutions into İşCep to provide the most appropriate experience to our customers. In the mobile era, while customers are meeting new apps and new technologies, we remarked that they tend to find solutions to all their needs from a single point. So that, we aim to transform İşCep into ecosystem shaped according to different personal and commercial needs and we decided to start with their cars’ needs. With Aracım-My Car menu, our users make all compulsory payments and insurance transactions for their cars through a single platform, and easily track their car calendars by recording important dates such as insurance, inspection, last maintenance and tire change. In order to expand our car ecosystem, we have established a partnership with a company specialized in car valuation using a custom model. Within İşCep our customers can now view the average values of their cars and the average selling durations. In the same menu, our customers are also provided with technical specifications of their cars and weekly/monthly price change graphs.

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