Telenor Suraksha (Free Life Insurance) Qorus Innovation in Insurance Awards 2016 - Winner

Having a vision of empowering societies, Telenor since its inception in India has always been brining innovative services for our consumers that not only help people to get best value out of it but at the same time make them feel empowered to bring a change in their lives. Services like Discounted Pricing for voice calls basis their location and Telenor Sampark which is all about empowering women at lower strata of the population to create a difference in their lives by being independent bread earners. Telenor Suraksha, again a first from a telco in India, is an innovative Life Insurance product offering from Telenor targeting the people belonged to low-mid tier towns who generally find Insurance products very complicated and expensive. The product was launched in association with MicroEnsure and Shriram Life in the month of October 2015 across 6 operating circles of Telenor, i.e. Andhra Pradesh, Bihar & Jharkhand, Gujarat, Rest of Maharashtra, UP East and UP West, for its existing and new customers. The objective of the product Telenor Suraksha is to secure lives of our valued customers by providing an life insurance cover at no extra cost. The product covers the masses by making them and their loved ones feel safe and secure through our insurance product which actually comes for free. The customer can avail the Life Insurance for free by simply making a Telenor recharge. The product reflects Telenor India's efforts to move from being a fringe player in the market which offers 'sabse sasta' mass market voice and data plans, to a more serious and long term player. "With the Life Insurance offer, Telenor will create a unique differentiation in financial services just like we have done with our affordable mobile service.