Submitted by

MassMutual Financial Group

Premium
24/04/2019 Insurance Innovation
Society of Grownups is MassMutual’s unbiased voice for delivering digital, customer-centric financial wellness experiences.
Innovation details
Category
Customer Experience
Keyword
Customer experience, Kids-targeted offerings

Innovation presentation

Throughout our financial lives, we find ourselves having to make decisions that could have a significant impact on our ability to live the life that we envision for ourselves. Society of Grownups offers easy to understand tutorials and articles that demystify these decisions and help users to be more confident in taking the action that is appropriate for them. Society of Grownups was born out of a desire to build relationships with millennials, but our research has shown that everyone could use this type of help. Therefore, we’ve developed content for every life stage including topics like budgeting, credit scores, home buying, estate planning and retirement. Other financial services firms tend to focus on just retirement, and other financial education sites tend to focus on addressing the concerns of millennials. Our solution covers a broad range of topics in an approachable manner without trying to sell any products or services. It’s too early for us to measure any meaningful results, but we believe that if we can help individuals make better financial decisions, it’s a win-win for everyone. We will be offering learn.societyofgrownups.com for free to our Workplace Solutions clients with the hopes that it will encourage their Participants to be better users of their benefits.

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