AIGC Follow me (AFM) - AI Generated Content Social Media Marketing Model Qorus Innovation in Insurance Awards 2023 - Winner

Submitted by

Ping An Property & Casualty Insurance

Premium
12/04/2023 Insurance Innovation
A model that empowers marketers to interact with customers across multiple social media platforms by flexibly generating desirable, accessible and reliable contents in the company with AI technologies.
Innovation details
Country
China
Category
Connected Ecosystems & Marketplaces
Keyword
Customer acquisition & loyalty, AI & Generative AI, Social media, Marketing & sales, Kids-targeted offerings

Innovation presentation

AIGC Follow Me: Create accompanying content generation tools for insurance agents, build AI Generated Content Social Media Marketing Model (AFM), assist agents in serving more customers, improve efficiency and quality, and enable top agents to play a leading role in the insurance industry. AFM is the industry's pioneering model that helps marketers operate a diverse range of contents, including posters, short and medium videos, and fulfill an integrated online and offline service process of content publishing, accurate customer recommendation, customer profile analysis, and sales lead conversion on active social media. At present, we have 303,000 insurance agents active on social platforms for effective customer acquisition, using our 48 categories and 10081 pieces of contents. Our AI has achieved a good command of insurance concepts and products, which can scale up the production of contents with lower cost, lower barriers, and higher acceptance. It effectively combines insurance with fields such as wealth, health, and elderly care, allowing more people to understand and benefit from the protection and well-being brought by insurance.

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