Submitted by

Seguro Directo

Premium
12/04/2024 Insurance Innovation
Pay the right price for the kilometers you drive. Adapt your auto insurance to your lifestyle. Don't pay the same if you don't drive the same. Pay as you drive!
Innovation details
Country
Portugal
Category
Product & Service Innovation
Keyword
Insurance, Targeted-niche offerings, Car & Mobility insurance, Marketing & sales, Parametric Insurance, Mobility
Business Line
Motor insurance
Distribution Channel
Online / Direct

Innovation presentation

Car insurance in Portugal is mandatory, therefore either you drive everyday for long kms or just on weekends, the cost is the same. We think that's unfair, that's why Seguro Directo created a solution via App that benefits this type of clients that don't use much their vehicle. We developed a campaign where the clients can have a cashback at the end of the annuity, if they make less than 5000km per year, without claims, we have several brackets of discount where the cashback is higher for the less kms drove. While using the app the client receives tips about the drivers behavior, promoting good driving habits

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